The 9 Steps of Email Marketing Course
Get Ready for the Transformation
You’ve seen how most companies approach email marketing. You’ve recognized the common traps and roadblocks. Now it’s time to learn how to do it differently.
The 9 Steps of Email method has been helping companies build sustainable, profitable email programs since 2013. It’s not just another collection of tactics – it’s a comprehensive framework for thinking about and implementing email marketing the right way.
What Makes This Course Different
This isn’t another “email marketing 101” course. You won’t find basic advice about subject lines or generic “best practices” here.
- How to build email systems that scale.
- Why certain approaches work (and others don't).
- When to use automation (and when not to).
- How to fix deliverability issues at their source.
- What metrics actually matter (and why).
Most importantly, you’ll learn how to implement these changes without having to stop your current program. Because you still need to hit your numbers while building something better.
Inside the Course
The course is structured around the 9 Steps method:
Identify Goals and User Personas
- Define clear objectives that align with business goals
- Create detailed user personas that drive engagement
- Establish value propositions that actually work
Understand User Journeys
- Map the complete user journey from signup to conversion
- Identify critical touchpoints and opportunities
- Plan for sustainable list growth of the program
Define Message Types and Content
- Create content frameworks that scale
- Build message hierarchies that make sense
- Develop sustainable content processes
Design for Conversion
- Craft purposeful messages that drive action
- Build email templates that actually work
- Test and optimize systematically
Code and Test
- Ensure technical quality across devices
- Implement proper testing protocols
- Maintain consistency at scale
Segment Users Dynamically
- Create intelligent, automated segmentation
- Build progressive profiling systems
- Implement behavioral targeting that works
Send and Deliver
- Optimize delivery for better inbox placement
- Maintain and improve sender reputation
- Monitor performance effectively
Analyze Results
- Track the metrics that actually matter
- Generate actionable insights
- Test systematically for improvement
Iterate and Improve
- Implement learnings effectively
- Scale what works
- Build sustainable growth
Who This Course Is For
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Business Owners and Managers
You need to either build an email marketing program that works or hire someone who can. Either way, you need to understand:
- What actually matters in email marketing
- How to evaluate potential hires or agencies
- What questions to ask about infrastructure and strategy
- How to avoid common (and costly) mistakes
Marketing Professionals
You're looking to add email marketing to your skill set, but not the surface-level stuff everyone claims to know. You want to understand:
- The technical fundamentals that drive success
- How to build sustainable email programs
- The strategic thinking behind successful automation
- How to stand out in a crowded job market
CTOs and Technical Architects
You need to design systems that actually support modern email marketing. This means understanding:
- Real-time feedback loop processing requirements
- Immediate vs. batch processes and their pitfalls
- Integration requirements with ESPs and other systems
- Infrastructure scaling considerations
Aspiring Email Marketing Professionals
You want to start your career in CRM and email marketing the right way. This course will help you:
- Build a solid foundation in email marketing principles
- Understand both strategic and technical aspects
- Avoid common career-limiting mistakes
- Develop valuable, in-demand skills
Digital Agencies
Looking to add professional CRM and email management to your service offering? You'll learn:
- How to evaluate client needs accurately
- What infrastructure different scenarios require
- How to price and structure email marketing services
- Ways to deliver measurable value to clients
Email Marketing Teams
Whether you're building a team or part of one, you'll discover:
- How to structure roles and responsibilities
- What skills to develop or hire for
- How to implement sustainable processes
- Ways to improve team efficiency
About the Method and Instructor
The 9 Steps of Email method was initially created in 2013 and has evolved through real-world implementation across various industries and scales. From bootstrapped e-commerce setups to large-scale email infrastructure for major job platforms, each iteration has refined and improved the framework.
What makes this method different is its focus on principles over tactics. While tactics change as technology evolves, the fundamental principles of successful email marketing remain consistent.
Nem Puhalo
Over 16 years in eCommerce, CRM, and product management have taught me one thing: turning great ideas into great products takes more than just strategy - it takes hustle, creativity, and knowing what actually matters to people.
Omar Tahboub
General Manager
Traffic increase 150% YoY
Nemanja helped us to increase our email output significantly. With his systematic revamp of our entire email program, on both infrastructural and campaign levels, we successfully introduced new automation, segmentation and scheduling procedures. This gave us a significant boost in our inbox placement rate, now exceeding 90%, without us having to purchase expensive certifications. Our open rate increased by 140%, which in turn enabled us to increase our traffic from email by over 150% since last year.
Pat Trousdale
CEO
Helped us scale from 20k to nearly a million subscribers!
Working with Nemanja was a game-changer for The Daily Upside. He didn’t just help us grow, they built the infrastructure that allowed us to scale from 20k to nearly a million subscribers while staying data-driven. His expertise in email marketing, deliverability, and tracking subscriber value helped us make smarter decisions and maximize our ad spend. Highly recommended!!
Matthew Schone
CEO
Subscription growth by 48% QoQ
Nemanja’s approach and attention to detail enabled us to grow our subscription by 48% over the first quarter. His approach to building complex automation systems has put us in a position where we can cater almost an individual message to each one of the visitors very accurately.
Joel Accuardi
Founder & CEO
Nemanja and his team are the real deal!
Nemanja and his team are the real deal. Nemanja built our company a very stylish but, more importantly, functional website. He’s implemented a rock-solid funnel system that has allowed our revenue to increase dramatically. I would say his knowledge is far beyond the rest. Prior to Nemanja, we were getting scammed thousands of dollars from subpar developers/marketing firms. Nemanja is fair with his pricing, responsive, and gets the job done right. If you want new clients and repeat clients, this company is the right choice.
The Price of the Course
Lifetime access to the complete 9 Steps of Email course, including all the materials and templates will set you back only
Practical Tools
The Course Features:
Reserve Your Spot
The 9 Steps of Email method isn't just another email marketing course. It's a comprehensive framework developed and refined over a decade of real-world implementation across dozens of industries.
This isn't about quick tips or "growth hacks." It's about building sustainable email marketing programs that deliver real results. Whether you're just starting your journey in email marketing or looking to transform an existing program, this course provides the foundation you need.
What makes this course unique is its focus on principles over tactics. While tactics change as technology evolves, the fundamental principles of successful email marketing remain consistent. You'll learn not just what to do, but why it works - knowledge that will serve you throughout your career.
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Note: This course is designed for professionals serious about email marketing. If you're looking for quick tips and "growth hacks," this might not be for you. But if you want to build real, sustainable email marketing programs that drive results, you're in the right place.