Rapid Growth and Customer Retention: How Undrdog Leveraged Community Building and Strategic Automation
Undrdog – a Texas-based company specializing in auto and marine cleaning and protective chemicals and tools, faced the challenge of establishing a strong online presence and driving sales growth amidst the pandemic. With a limited budget for advertising, Undrdog needed a cost-effective strategy that focused on customer retention to maximize the value of new customers.
Challenges
Undrdog encountered several challenges in their quest for rapid growth and customer retention:
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- Limited Budget for Advertising: The company had financial constraints that required a targeted and cost-effective approach to marketing.
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- Retention Strategy: Undrdog aimed to build a loyal customer base and maximize the lifetime value of each customer to fuel their growth.
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- Community Building: Establishing a community of like-minded individuals, specifically small business owners and detailers, was crucial to create a network of referrals and foster engagement.
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To address these challenges and achieve their goals, we implemented a comprehensive strategy that focused on community building, rewards programs, strategic automation, and online engagement. The key elements of the solution were as follows:
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- Community Building and Rewards Program: we created a strong community of detailers through a dedicated Facebook Group, allowing them to connect, showcase their work, ask questions, and help each other. Additionally, we introduced a well-designed rewards program that offered incentives and discounts based on specific activities, such as referrals, to foster engagement and customer loyalty.
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- Strategic Automation with Klaviyo: we utilized Klaviyo to create customized and fine-tuned email automations. Instead of generic sequences, we developed tailored automations based on customer behavior and preferences. For example, we excluded the browse abandonment sequence as Undrdog’s clients were already familiar with the products. We also implemented a diminishing discount abandoned cart sequence to promote action and shorten the sales cycle from 7 to 3 days.
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- Website Design and Funnel Optimization: Undrdog’s website underwent a stylish and functional redesign, providing an improved user experience and streamlining the conversion funnel. The focus was on driving conversions and maximizing the value of each visitor.
Results
To address these challenges and achieve their goals, we implemented a comprehensive strategy that focused on community building, rewards programs, strategic automation, and online engagement. The key elements of the solution were as follows:
-
- Community Building and Rewards Program: we created a strong community of detailers through a dedicated Facebook Group, allowing them to connect, showcase their work, ask questions, and help each other. Additionally, we introduced a well-designed rewards program that offered incentives and discounts based on specific activities, such as referrals, to foster engagement and customer loyalty.
-
- Strategic Automation with Klaviyo: we utilized Klaviyo to create customized and fine-tuned email automations. Instead of generic sequences, we developed tailored automations based on customer behavior and preferences. For example, we excluded the browse abandonment sequence as Undrdog’s clients were already familiar with the products. We also implemented a diminishing discount abandoned cart sequence to promote action and shorten the sales cycle from 7 to 3 days.
-
- Website Design and Funnel Optimization: Undrdog’s website underwent a stylish and functional redesign, providing an improved user experience and streamlining the conversion funnel. The focus was on driving conversions and maximizing the value of each visitor.
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