Introduction:
The Daily Upside is a daily economy and investment newsletter that was running on MailChimp when they approached us for help. They had a little over 20k subscribers at the time, and their goal was to have a more robust brand appearance in front of their subscribers and to appear as a serious brand. They also wanted a system in which they would be able to measure the value of each subscriber even 6 or 12 months down the line.
Challenges and Goals:
The Daily Upside’s challenge was that as subscribers’ engagement dwindles over time, it was crucial to be able to know which sources brought in more engaged subscribers. As a business, they needed to run paid ads to gather new subscribers, and they wanted to be able to measure the value of each subscriber. This is where we came in.
Our Process
We provided The Daily Upside with a range of solutions, including:
- Rebuilding their website using WordPress to improve their brand appearance
- Integrating MailChimp with UTM parameter recognition to track the value of each subscriber
- Creating smart segments from UTM URL parameters to identify which sources brought in more engaged subscribers
- Developing a custom MailChimp template to enhance their email marketing efforts
- Improving their email deliverability by setting up the right domain and sending infrastructure
Results:
Thanks to our help, The Daily Upside was able to grow their subscriber base from 20k to nearly a million. They had a system in place to measure the value of each subscriber and track which sources brought in more engaged subscribers. Their brand appearance and email marketing efforts were enhanced, and their email deliverability improved.
Benefits:
The Daily Upside was able to run paid ads to gather new subscribers and measure the value of each subscriber. They appeared as a more serious and robust brand in front of their subscribers, and they had a system in place to optimize their first-touchpoint and improve subscriber engagement.
Lessons Learned:
One of the key lessons learned from working with The Daily Upside was the importance of having a system in place to measure the value of each subscriber. It’s also crucial to have a custom email template and optimize the first-touchpoint to improve subscriber engagement.
Conclusion:
We helped The Daily Upside achieve their goals by providing a range of solutions, including rebuilding their website, integrating MailChimp with UTM parameter recognition, and developing a custom MailChimp template. Thanks to these solutions, The Daily Upside was able to grow their subscriber base and improve their email marketing efforts.