# 9 Steps of Email

> The open standard for data-driven email marketing: a free, tool-agnostic method for planning,
> building, and running email people actually want. Created in 2013 by Nem Puhalo and refined across
> SaaS, e-commerce, info products, and job platforms. Principles over tactics. This is a content /
> authority property, not a commercial service site; implementation work is handled by Elenion Digital.

## The Method (pillar)

- [The 9 Steps of Email](https://9steps.email/method): The consolidated standard. Why email matters, the ACME-vs-EMCA distinction, the real roadblocks, and a principle-level section for all nine steps.

## Published step articles

- [Step 1 — Identify](https://9steps.email/articles/step-1-identify): Set the goals you assign to email and define your personas.
- [Step 2 — The Flow](https://9steps.email/articles/step-2-the-flow): Map what subscribers need against what you offer.
- [Step 3 — Sync](https://9steps.email/articles/step-3-sync): Align email with the rest of your content strategy.
- [Step 4 — Define & Design for Conversion](https://9steps.email/articles/step-4-define): Define each email's point, voice, and design for conversion.

## In progress (no standalone page yet, summarized on the method page)

- Step 5 — Implement: https://9steps.email/method#step-5
- Step 6 — Segment & Automate: https://9steps.email/method#step-6
- Step 7 — Send & Deliver: https://9steps.email/method#step-7
- Step 8 — Analyze & Learn: https://9steps.email/method#step-8
- Step 9 — Iterate & Improve: https://9steps.email/method#step-9

## About & contact

- [About](https://9steps.email/about): Who writes the standard and why it stays free.
- [Contact](https://9steps.email/contact): Questions, corrections, or a project.

## Notes

- Conversions are: subscribe (own the audience) and contact. There is nothing to buy here.
- Commercial / implementation work routes to Elenion Digital.