What We’ve Covered
We’ve covered a lot of ground in Step 4, so let’s take a moment to put it all together.
We started with the science of conversion, exploring those two powerful formulas that explain why some emails work and others don’t. We looked at how email relevance multiplies everything positive, and how your landing page needs to continue that momentum.
Then we dove into finding your email’s true purpose. Remember the key lesson here? One email, one purpose. We saw how EMCA Inc. maintains laser focus while ACME Inc. tries to do too much in every message.
After that, we explored the art of email copywriting. Not just what to say, but how to say it with the right voice for each situation. We saw how professional, technical, service, casual, and educational voices all serve different purposes.
Finally, we looked at design principles that support all these elements – creating layouts that work across devices while maintaining focus on what matters most.
All these pieces work together to create emails that aren’t just opened – they’re acted upon. That’s the difference between sending emails and driving results.
To help you implement everything we’ve covered, I’ve created a comprehensive Email Marketing Checklist. This practical tool walks you through every step of creating emails that convert – from applying the conversion formulas to choosing the right voice to designing for maximum impact.
Download the Email Marketing Checklist
(or click here to copy the editable Google Doc)
Next up in Step 5, we’ll get into the technical side of making all this work – coding, testing, and ensuring your carefully crafted emails look great no matter where they’re opened.
Ready to get technical? Let’s move on to Step 5.
