Background
Undrdog, a Texas-based company specializing in auto and marine cleaning and protective chemicals and tools, faced the challenge of establishing a strong online presence and driving sales growth amidst the pandemic. With a limited budget for advertising, Undrdog needed a cost-effective strategy that focused on customer retention to maximize the value of new customers.
Challenges
Undrdog encountered several challenges in their quest for rapid growth and customer retention:
- Limited Budget for Advertising: The company had financial constraints that required a targeted and cost-effective approach to marketing.
- Retention Strategy: Undrdog aimed to build a loyal customer base and maximize the lifetime value of each customer to fuel their growth.
- Community Building: Establishing a community of like-minded individuals, specifically small business owners and detailers, was crucial to create a network of referrals and foster engagement.
Solution
To address these challenges and achieve their goals, we implemented a comprehensive strategy that focused on community building, rewards programs, strategic automation, and online engagement. The key elements of the solution were as follows:
- Community Building and Rewards Program: we created a strong community of detailers through a dedicated Facebook Group, allowing them to connect, showcase their work, ask questions, and help each other. Additionally, we introduced a well-designed rewards program that offered incentives and discounts based on specific activities, such as referrals, to foster engagement and customer loyalty.
- Strategic Automation with Klaviyo: we utilized Klaviyo to create customized and fine-tuned email automations. Instead of generic sequences, we developed tailored automations based on customer behavior and preferences. For example, we excluded the browse abandonment sequence as Undrdog’s clients were already familiar with the products. We also implemented a diminishing discount abandoned cart sequence to promote action and shorten the sales cycle from 7 to 3 days.
- Website Design and Funnel Optimization: Undrdog’s website underwent a stylish and functional redesign, providing an improved user experience and streamlining the conversion funnel. The focus was on driving conversions and maximizing the value of each visitor.
Results
The implementation of the community building, rewards program, and strategic automation strategies yielded remarkable results for Undrdog:
- Rapid Revenue Growth: Undrdog experienced exceptional growth, generating over $2 million in year 2!
- Customer Retention and Loyalty: The rewards program and community engagement initiatives played a significant role in fostering customer loyalty and driving repeat purchases. The referral program within the rewards program expanded Undrdog’s network of clients to 5000, across all states in the US.
- Efficient Sales Cycle: The diminishing discount abandoned cart sequence reduced the sales cycle for abandoned cart sessions from 7 days to only 3 days, prompting quicker action from customers.
Testimonial
Joel, the founder and CEO of Undrdog, expressed his satisfaction with the results achieved through the collaboration with Undrdog’s team:
Nemanja and his team are the real deal. Nemanja built our company a very stylish but, more importantly, functional website. He’s implemented a rock-solid funnel system that has allowed our revenue to increase dramatically. I would say his knowledge is far beyond the rest. Prior to Nemanja, we were getting scammed thousands of dollars from subpar developers/marketing firms. Nemanja is fair with his pricing, responsive, and gets the job done right. If you want new clients and repeat clients, this company is the right choice.
Joel Accuardi
CEO at GetUndrdog.com
Undrdog’s partnership with our team led to rapid growth, enhanced customer retention, and the establishment of a thriving community of detailers, making them a force to be reckoned with in the auto and marine cleaning industry.