How We Helped Split Dragon Optimize Lead-to-Customer Conversion in Active Campaign

Background

Split Dragon is a leading software-as-a-service (SaaS) platform that specializes in helping sellers on Shopee and Lazada optimize their listings and achieve higher sales. Trusted by over 3,000 brands, sellers, and agencies, Split Dragon offers data-driven performance, expert-led growth, and conversion-focused tools to enhance their clients’ online presence.

Challenges

Prior to implementing the 9 Steps of Email strategy and complex IF-THEN-ELSE branching logic in Active Campaign, Split Dragon faced challenges in converting leads into customers effectively. Their software platform provided a range of features tailored to different seller needs, such as product launches, listing optimization, and pay-per-click (PPC) growth. However, the limited 7-day trial period without credit card information made it challenging to educate and onboard customers fully.

Solution

To address these challenges, we partnered with Split Dragon to optimize their lead-to-customer conversion funnel using Active Campaign. The implementation involved the following steps:

1. Survey and Segmentation: A survey was introduced immediately after user registration to understand each customer’s specific needs and goals. Based on their responses, distinct customer segments were created for product launch, listing optimization, and PPC growth.
2. Tailored Email Funnels: Using the 9 Steps of Email strategy, Nem crafted unique email funnels for each customer segment. These funnels prioritized the most relevant information for each group, ensuring a personalized and engaging onboarding experience.
3. Indoctrination and Education: The email sequences within each funnel were carefully designed to educate and indoctrinate customers about the benefits and features of the Split Dragon platform. By delivering targeted content, customers received the information they needed most, enhancing their understanding of the software’s capabilities.

Results

The implementation of the optimized lead-to-customer conversion funnel resulted in significant improvements for Split Dragon. Key outcomes and metrics include:

• A 50% increase in customers from website leads.
• Higher engagement rates due to personalized content and tailored email funnels.
• Improved customer satisfaction through relevant information delivery based on individual needs.
• Increased conversion rates and trial-to-paid customer ratio.

Nemanja’s approach and attention to detail enabled us to grow our subscription by 48% over the first quarter. His approach to building complex automation systems has put us in a position where we can cater almost an individual message to each one of the visitors very accurately.

By leveraging the power of the 9 Steps of Email strategy and IF-THEN-ELSE branching logic in Active Campaign, we successfully optimized Split Dragon’s lead-to-customer conversion, resulting in improved customer acquisition and engagement.