Nem Puhalo
Author, 9 Steps of Email
I created the 9 Steps of Email method in 2013 as a way to think about email marketing that holds up regardless of the tool, the industry, or the trend of the month. Since then I've refined it across SaaS, e-commerce, info products, and job platforms, anywhere an inbox is the most direct line a company has to the people it serves.
This site is the open standard: principles over tactics, written for practitioners who want to understand why an email program works, not just which button to press. It is free, and it stays free. There is nothing to buy here.
When a company needs hands-on help applying the method, that work lives on Elenion Digital, a separate property. This site hands off to it, and otherwise asks only that you subscribe so new steps reach you as they are published.
