Articles
One deep dive per step of the method. Steps 1–4 are published in full; steps 5–9 are being written — read the principle on the method page, and subscribe to get each one as it ships.
- IdentifySet the goals you assign to email and define your personas.
- The FlowMap what subscribers need against what you offer.
- SyncAlign email with the rest of your content strategy.
- DefineDefine each email's point, voice, and design for conversion.
- ImplementComing soonBuild the program: templates, infrastructure, and the first sends.
- Segment & AutomateComing soonGroup subscribers and let lifecycle flows do the routine work.
- Send & DeliverComing soonReach the inbox: authentication, reputation, deliverability.
- Analyze & LearnComing soonRead the data that actually maps to your goals.
- Iterate & ImproveComing soonClose the loop and compound results over time.
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